Case Study
OpenAI leverages Ory to support over 400M weekly active users
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The API first alternative to Auth0

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Ory provides a modern and modular approach to IAM programs that scales, provides unmatched UX and deployment flexibility, and only charges for what is used.

Easy migration, better scale, and no surprise fees

Migrate with confidence

Take advantage of our experience and concierge services to seamlessly move from Auth0 to Ory.

Built for full flexibility and scalability

Switch environments or deployment options at your convenience. Free from lock-in, Ory gives you total control over your project.

Slash your IAM cost and improve your IAM experience

Significantly improve your total cost of ownership while you improve the experience for your partners, customers and internal team members.

Compare features

Pricing
Pricing
Fair aDAU pricing for low TCO per user
Fair aDAU pricing for low TCO per user
MAU pricing
Don't pay extra for spikes or one-time users
Don't pay extra for spikes or one-time users
MAU pricing
Authenticate employees or internal users
Authenticate employees or internal users
Separate contract with Okta needed
One pricing model for B2B, B2C, and internal users
One pricing model for B2B, B2C, and internal users
Three different pricing models
Platform
Platform
Fully managed service with admin console
Fully managed service with admin console
Headless API-first platform
Headless API-first platform
UI hosted by Auth0 only
Self-hosting on-premise on any cloud, server, or OS
Self-hosting on-premise on any cloud, server, or OS
Deploy on Azure or AWS only
Scalability - does not fail at peak load
Supports use cases of any scale
Scalability - does not fail at peak load
Limited scalability
Control over upgrades and new features
Control over upgrades and new features
Multi-region failover
Multi-region failover
PII Region Storage Selection
PII Region Storage Selection
Single-tenant multi-region projects
Single-tenant multi-region projects
Multi-region failover
Multi-region failover
Intelligent PII Data Homing
Intelligent PII Data Homing
Migrate PII Storage Regions
Migrate PII Storage Regions
User Authentication
User Authentication
Supports Google One Tap
Supports Google One Tap
Multi-factor Authentication
Available on all plans, no extra charges
Multi-factor Authentication
Paid Enterprise add-on
Unlimited MFA factors
Available on all plans, no extra charges
Unlimited MFA factors
Extra paid Enterprise add-on for more than 1 MFA factor
Adaptive MFA
Available on all plans, no extra charges
Adaptive MFA
Extra paid Enterprise addon
Different MFA settings or authN methods per tenant
Available on all plans, no extra charges
Different MFA settings or authN methods per tenant
Extra paid Enterprise addon
Native mobile MFA with biometrics
Native mobile MFA with biometrics
Browser only
Passkeys on browser, native, and mobile apps
Passkeys on browser, native, and mobile apps
Browser only
Low latency edge authentication
Low latency edge authentication
Authorization
Authorization
Rules and access control
Rules and access control
Machine to machine authZ
Available on all plans, no extra charges
Machine to machine authZ
Extra paid Enterprise addon
User Management
User Management
Cookie-based session management
Cookie-based session management
Requires custom code
Long-lived sessions
Available on all plans
Long-lived sessions
Enterprise plan required
Migrate users to a new authN method or IdP
Migrate users to a new authN method or IdP
Must create new duplicate user for every change
Account deduplication
Account deduplication
Identities can only have one auth type or SSO connection
Enforce different auth requirements per organization
Enforce different auth requirements per organization
Needs additional Organizations product, no common user id possible
Allow users to have different profiles per tenant
Allow users to have different profiles per tenant
Security & Compliance
Security & Compliance
ISO 27001 / SOC2
ISO 27001 / SOC2
Bot detection
Available out of the box
Bot detection
Requires 3rd party product
Device Fingerprinting
Available out of the box
Device Fingerprinting
Requires 3rd party product
Has never had a breach/hack
Has never had a breach/hack
Okta hacked multiple times
Configurable password policy
Configurable password policy
Privileged Sessions
Privileged Sessions
Independent audits of the open source code base
Independent audits of the open source code base
B2B
B2B
B2B SSO / SAML / OIDC / OAuth2
Available on Growth plan
B2B SSO / SAML / OIDC / OAuth2
Enterprise plan required
Become SSO Provider / Provide "Login with $Company"
Available on Growth plan
Become SSO Provider / Provide "Login with $Company"
Enterprise plan required
Multi-brand projects
Multi-brand projects
Users can manage organizations in self-service
Users can manage organizations in self-service
Per-user MFA controls
Per-user MFA controls
Branding and extensibility
Branding and extensibility
Custom SMTP
Custom SMTP
Integrate any third party API
No limits to integrations
Integrate any third party API
Limited to 30 integrations on Enterprise
Total control over UI & UX customization
Bring your own UI
Total control over UI & UX customization
Only through custom Auth0 Rules
Whitelabel the user interface
Whitelabel the user interface
Multi-page registration forms
Multi-page registration forms
Support
Support
Support by core engineering team
Support by core engineering team
Open source community
Open source community
Rate Limits
Rate Limits
Custom rate limits
Custom rate limits

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